If you own a website that makes money then I am sure that you are well aware of the Penguin/Panda updates and how hard they have been hitting some in the web community. For some people these updates have been really hard and they have been dropped well below their previous spot in the search engines. For other’s the updates didn’t hit as bad and they have been able to maintain the same spot in the search engines that they had before the updates. Some webmasters have even done better after the Panda updates.
Analyze Past Success
If you want to be able to get good results the next time an update like Panda or Penguin hits the web, you have to take a look at what didn’t affect the sites that are still doing well in the search engine results. You can take a look at that and see if you can try to reproduce the results on your site. The one thing that a lot of people have noticed is that the updates have had less of an effect on people who did guest post on other website owners blogs. This seems to be a sure way that Google will learn to trust your site.
Interesting Content on Relevant Blogs
When we say guest post on another person’s blog, what we mean is that you write an article about a topic that would be of interest to both your blog and the blog that you are posting to. Somewhere in that post, after giving relevant information, you post a link to your blog’s home page or to a web page directly inside of your blog that you want the users to go to. Most guest posts are done for free with the understanding that you can post a link to your blog or website.
High Quality Content
To get people who want to have you guest post on their blog, you have to make sure that both the content you create on their blog is good and the content on your website is up to par as well. No one is going to want to have a link on their website that points to a website with horrible content. That will have a poor reflection on them as well as you since the end user most likely does not understand the purpose of a guest post and why it is done. They will assume that since the link is on the host site that it means the site automatically cosigns the guest posters website link. So if you are going to ask someone to allow you to guest post on their site, make sure everything is in order on your site first.
Not Just High PR Blogs
While it may be tempting to start by asking the biggest blog in your competitive space first, that is not always the best strategy. If you can get a guest post on one of these power blogs then great, you should do it. But it is more likely that you are going to have more luck with some of the lesser known blogs in your niche. Once you start doing that and become a little better known then you can start to move up the food chain. This strategy will not only give you experience writing guest post but also help your site get more noticed as well.
Overall, guest posting on other people’s blogs in your niche is a great way to help your site get noticed. And don’t forget that it also helps when it comes to your SEO needs as well.
John has written this article for ROI, Australia’s leading digital marketing agency, and a celebrated Deloitte Fast 50 technology business in 2011and 2012.