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Should we?

Tina Su from Think Simple Now and Henrik Edberg of Positivity Blog was interviewed by Daniel Scocco. The result was a very interesting review, where they both have things in common lead them to reach a large number of audience.

These are the practical lessons that have been said repeatedly, yet proven useful:

• provide valuable content, and do it consistently.
• use a unique design or idea or concept to help you differentiate from the others.
• don’t be over obsessed with ranks like PR and Alexa. Allocate your energy more towards providing priceless content.
• be persistent and commit to quality.

Those are the points most bloggers need to put their best effort in to. However, there is something unusual both Tina and Henrik don’t do on their journey blogging.

Question: How many RSS feeds do you track daily?

Tina: Zero. I occasionally will visit Zenhabits.net, but that’s about it. I don’t really read blogs.

Henrik: None. I visit a few blogs maybe once a week.

What?!? That’s right…! They barely read blogs! How’s that possible? They don’t read blogs but they have thousands reading theirs! So now we can delete all our RSS subscriptions?

I say “NO!”. Here’s what I have in mind..

Look at their blog’s topic. Tina’ blog is focusing on creativity, clarity and happiness. While Henrik’s talks about career to productivity and life hacks. Those are the things about life and life itself can be fully experienced if you go out and interact with as many people as possible.

Furthermore, socializing offline allows you to have a physical contact with others, look at them in the eye, watching people’s expressions and many more than just sitting down, skimming articles and even looking at each other through a webcam. For that reason, I don’t think they need to read many blogs to find sources of what they’re going to write about.

How do they reach thousands of subscribers then? I guess mainly it’s their content. Their topic is interesting for most of the people looking for solutions to their problems in life. Plus, the way they compose each article grabs and retains readers to the end of every post.

So I guess it’s clear why they don’t read blogs, yet managed to establish a strong community base. It’s because blogs are not their main source of idea and thought, and second, unless they are gifted, they have developed their writing skills over time.

Now What?

If you source your information from blogs, I suggest to stick to tracking feeds. Beside life itself, blogs can still contribute great suggestions to jolt your brain for post ideas. Also, by reading blog posts, you can also enhance your writing proficiency to appeal more readers!

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