What are Those Double Underlined Links? Infolinks?

Surely if you have done enough internet surfing you have seen these double underlined links. They stick out, obviously because they have a double underline, but they literally pop out as an advertisement that relates to a corresponding word. Infolinks takes an interesting twist on payperclick marketing. These links are meant to do one simple thing; Provide engaged website audiences with advertisements that truly match their interests as they read. This is done with a simple mouse over, that then displays a relevant ad accordingly. Now what you need to know is how it works, Infoclicks features, and if you should be using them.

Infolinks works very simply. First you have to set up an account. This will be all of your information, and will then configure the way that you will be paid. A code will be generated that you will then put into your website, blog, etc. Infolinks claims that you can do this in about a minutes time, and start generating revenue upon your first click. That might be true, but let’s just say for those of us that like to cross our t’s and dot our i’s that it will take around 5 minutes. What the code essentially does is place links within your text, that can be made into an advertisement. For example the word “Ford” may be made into an automobile advertisement, assuming that word is in your text. The words that Infolinks will chose is seemingly sporadic, but it always seems to pick words that individuals may want to click on. On mouse over, a small advertisement will appear, and once the mouse is no longer on focus the ad will disappear. Not a big hassle, easy to set up, and easy to make money. Alright well let’s take a look at some of the features Infolinks has to offer.

We already know that Infolinks makes it easy to incorporate in-text ads with ease. Now you just have to ask yourself what can Infolinks do for me. For starters Infolinks does support WordPress, Joomla, Drupal, and Blogger. Phew! There is a sigh of relief. For manually coded sites it should also work just fine assuming that your HTML file is properly segmented. One of the best features that Infolinks has to offer is making money, without taking up any additional space for advertisements. Not many other advertisements can do that and maintain the same level of performance. Another great feature is it will not interfere with links that you have manually put on your page. This is good news for SEO services. Infolinks will simply find the most appropriate text to fit with their advertisers that they already have in place. Infolinks also offers the highest revenue share, and guarantees the highest the highest conversion rate for any in text advertising. The double underline, and pop out ads really help with the conversion rate. Everything sounds pretty good, huh?

The truth is, Infolinks can be a great source of revenue for your site. A of right now, they are by far the best in-text advertisements on the Internet. So you are probably wondering why you shouldn’t use them. For the most part I think that Infolinks are great. There are a few reasons why I would not use them. Number one, any link to an external site is going to increase your bounce rate, and with Infolinks you never know exactly where the link is going to pop up. The more links you have with Infolinks, the more likely people are going to leave you page. Now, that’s not necessarily a bad thing, since you get paid per click. However, if you re looking for serious readership, or convincing someone to buy something, they may not stick around long enough to get to that point. Another reason you may consider not using the links is for SEO purposes. This hasn’t really been touched on a whole lot, and the effect that it may have on your site ranking in the SERP’s is not exactly known. The common thought is that, it may not hurt, but it is definitely not going to help. The only other objection that I have for Infolinks is that they can look tacky. If you have a professional site, that isn’t blog related, then a bunch of double underlined text items may appear a little funny, and unprofessional. Only you can decide if Infolinks are right for your website.

Those double underlined, pop out ads are known as Infolinks. They are a lot of in-text advertising that makes it easy for the webmaster, and the advertisers to have a successful relationship. Infolinks have some great features, and could just be your highest revenue earner for your website. There are a few drawbacks like bounce rate, SEO uncertainty, and jus the fact that you have links all over your site – but Infolinks are a fast effective way to start making some extra cash while taking up little space. Infolinks, and more money is just minutes away, if you want it.

This article was written by Ben Anderson. He has had had experience with numerous other pay per click forms of advertising, including in text advertisements. Ben works as an SEO consultant providing Monthly SEO services.

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