Google AdWords has been in the run for a long time and given their PPC platform everyone who knows anything about advertising campaigns is out there using Google AdWords and that’s what makes Google AdWords much more popular and better.
Google AdWords have been so popular and have topped the supremacy chart for so long makes the completion chart much fiercer. So when newer marketing concepts like Bing and Yahoo are out there trying to outrun Google it is still a relatively smaller competition for the AdWords giant.
Bing is far more lenient than AdWords and that is exactly the strategy Bing is trying to apply to attract customers so that no one is left out and if anyone is being left out then their excellent customer support gives an insight into what is the real problem.
Traffic & Reachability
Google AdWords is more traffic viable: A higher proportion of users who use Google to resolve their queries in comparison to Bing or Yahoo are just the reason behind Google being able to drive more traffic to a site as compared to yahoo or Bing paid marketing.
Google has a more effective customer service: having a broad base in customer service means all your queries will be answered within no time and that is exactly what Bing and yahoo are trying to target to outdo or outperform Google’s customer service, yet they have a long way to go.
Google’s prices are fair: using the concept of fair pricing Google AdWords has been ahead of its competitors smartly and it saves a lot of money in advertising. No doubt as compared to Bing and Yahoo, Google appears more expensive but the smart pricing concept helps in keeping advertising moderately priced.
Language supremacy is what Google is adept at: Google AdWords has forty languages to choose from and that makes it superior to Bing which has only 6 language options and the same can be said of Yahoo too when it comes to more language options. A common complaint with Bing and yahoo is that possibility of grouping languages together is impaired so readers cannot read the ad in different languages when compared to Google AdWords.
Better Control on Ad appearance
Google employs a variety of targeting choices and preferences: This has been a drawback both with Bing and yahoo that they offer comparatively less target locations when compared with Google AdWords. Google offers a vast variety of options such as search by country, city, territory or region, exclude chosen areas, target a custom choice, select a set of preferable locations, selecting a location on the map and marking a target area around that and using that particular area.
A successful Pay per click marketing campaign can be run with Google although a little expensive in comparison to its competitors yet it reaches a wider audience successfully, brings in greater traffic and has numerous advertising options.
All these factors make Google AdWords stand apart from its competitors. It has indeed outnumbered Bing and yahoo for the present but how long this trend will continue is still a point waiting to watch for. Google has to look for different options to outnumber Bing and yahoo through offering greater advantages to users worldwide.
This means bringing down costs further and providing attractive features that could keep users loyal to Google. The competition is fierce and the market is pretty competitive and of course Google has been in the run for a long time and it will come up with ground breaking options in the future. It is a future worth watching out for.
You can check here, how a person from Bangalore is promoting his business using AdWords & making good money.
Pritam is a blogger who writes about online jobs, ways to make money & blogging tips. You can visit his blog to find how can you earn online income.