With the dramatic rise in global shipments of Internet-enabled mobile devices (smartphones and tablet PCs), it is getting more obvious with each day that an increasing proportion of Internet users are going to be mobile, i.e. regularly browsing from a small-screen device. The current figure of 15% for the global share of the mobile traffic is predicted to continue increasing in the following years, forcing the webmasters around the world, from the managers of the largest e-shops to personal blog owners, to reconsider their approach to website design and functionality
Numbers obtained from multiple research projects lead to a conclusion that smartphone and tablet users strongly prefer mobile-friendly, or responsive websites – and also tend to make more purchase decisions and other crucial conversion actions (e.g. subscriptions, comments, etc) on such websites. Applying best practices and concepts of responsive web development requires additional resources and expenditures, yet offers a chance to take part in one of this decade’s most interesting online business trends.
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