Cutts, Sullivan Weigh In On Paid Links
December 15, 2007 by Louis Liem
Filed under News and Rumors
This post is taken from WebProNews .
Internet Drama, in the form of the ongoing paid links debate, received a couple of new entries to fan the flames. Webmasters see paid links as a way to boost their search engine presence against the competition. Google perceives paid links as a mechanism that devalues their core organic search results.
Rich Skrenta posted his stream-of-consciousness thoughts about the paid link debate. He said “PageRank wrecked the web,” a reference to part of Google’s model of weighting search results based on inbound links.
