How To Choose The Best SEO Marketing Services Toronto Offers

The SEO services Toronto provides vary in quality and in the extent the services will benefit you. Some companies can give you full SEO optimization for your website. These companies will be able to do all of the general processes of integrating your website into the major search engines, but they might not give you full service to help your site as much as possible.

When you choose your SEO company in Toronto, look for a company that will give you site diagnostics. When the company helps you optimize the text and setup of your website to get more hits from search engine sites, you will know you are getting a service that helps you as much as possible. Quality is very important when it comes to SEO services.

There are some companies that will make large promises about how much traffic you will get if you utilize their services. Then, you go to use them, and they only submit your site to the various search engines using automated programming. This may not be worth your money. You will want a service provider who can give you every trick in the book to increase your chances of getting high page ranks on the top search engines.

Some companies will offer free trials. These can be great, because you will be able to see the features of the companies without losing any money. You will also know how effective your efforts will be per dollar. Seeing the results for free ensures that you will choose the right company and you will actually be benefitted for your investment.

If this is your first time venturing into the realm of online marketing, then get ready for dramatic improvements in your company’s popularity. By getting proper optimization for search engines, you will be getting infinitely larger numbers of traffic to your site. This is why it so important to go with a company with experience and knowledge when it comes to SEO strategies. When the company knows what they are doing, they will be able to give your website many advantages over your competitors.

Solid companies will be able to perform thorough scans of your site and give you recommendations based on those results. SEO companies can tell what keywords your site is already rich in and the keywords that you are skimming on. This can be very helpful for choosing new topics to write about on the website. Targeting the keywords will increase the amount of hits your site gets. The more thorough the company is, the more likely the service will be successful for you.

You will know a solid SEO company when you see one. Good SEO companies can look into the nature of the searches being performed about your subject. They will be able to tell which terms are most popular for users and search engines. Some companies will also be able to help you find niche keywords. These can be gold mines if you are the first company to find them. This is why choosing the best SEO services Toronto has to offer is so important.

Advertising your website is very important – we all know that. This is why so many people are looking for seo services toronto. You will find that there are a lot of good search engine optimization services toronto that will help you rank higher.

Busby SEO Test – Adding Nofollow Without Changing Wordpress Codes

Today I took a look at my stats and I saw many people were searching for how to add nofollow to special links. What I mean by special links are “read more” links, author links, tags links, etc. The links are usually generated by php functions and people tend to go for the Wordpress core in order to add the nofollow tags. It shouldn’t be a problem if they know what they’re doing. But they need to rewrite the modifications as soon as Wordpress releases an update to maintain the nofollow effect.

I used to change the codes in Wordpress core too. But since I found this, the Add Link Attribute plugin, I don’t need to modify any of Wordpress files and the nofollow will remain in effect throughout WP updates.

I explained how to add nofollow to various links generated by Wordpress PHP functions like tag links, edit post links, author’s posts links, links in the comment section. Basically, all you need to do is rewriting the original code in the form that Add Link Attribute function understands. Learn how to translate the codes on Adding NoFollow to Any Links Generated by WordPress.

However, I haven’t managed to add nofollow to the categories links using the plugin. If there’s any of you know how to do so, feel free to add to the conversation and I’ll update this article and give you the credits.

Review this article and get a chance to win $250! More information here.

Note: If you want to add nofollow to ALL outgoing links automatically, you can use this plugin, External Links by Semiologic.

If you want to add nofollow to ALL links, outgoing and internal inside your article, use the Add Link Attribute I mentioned above and replace this code:

<?php the_content(__('Read more'));?>

with this:

<?php add_link_attr('the_content', 'Read more', 'rel="nofollow"');?>

Let me know if there’s a problem.

Busby SEO Test – Does Internal Linking Pattern Still Do The Trick?

In other words, do your sitewide links pointing to your favourite post still provide a significant boost to its ranking? Or on the contrary, they will cause your featured post to be penalized by Google?

Rand Fishkin from SEOMoz did some testing around internal links and anchor text and found some interesting results.

1. Internal Anchor Text Has Very Little Impact on the Homepage
2. Excessive Internal Anchor Text Linking / Manipulation Can Trip An Automated Penalty on Google
3. Beyond a Certain Point, Adding More Internal Links to a Page Does Not Necessarily Flow More Anchor Text Value

In my early effort to compete in Busby SEO Test, I placed links to my competing page almost everywhere on my site and feed. Whether it triggers or not bad reactions from Google, I decided to reduce the amount of patternal internal linking to my Busby SEO Test page.

Rand’s experiment suggest that previously penalized page is restored its position and indexing right away after the excessive links are removed. However, there is also an assumption that immediate change to your internal linking structure can cause another penalty. These two poles apart theory of how Google works makes either if I keep the links or not both risky alternatives.

So why did I choose to strip the links?

I believe that Google is getting more human in determining which links are natural and staying away from patterns time to time. Therefore I tried to emerge links to the articles I want to promote the most natural way. One of the methods I’m using is by writing related articles and using the related articles plugin. The related articles list is a dynamic list which content changes everytime new articles are submitted.

Other way, if I choose to display links to the Busby SEO Test page to increase awareness, I’d add the nofollow attribute to make it bot friendly .

How about links on your navbar or sidebar? I’ll say leave them as they were. I do. However I try not to add more sitewide internal links in the future.

 

I’d love to know your experience in your own sitewide internal linking. Do they bring satisfying results? And if you made any changes to your linking structure, hows the result?

Review this article and get a chance to win $250! More information here.

Opinions on 69 Solid Link Building Tactics for 2009

On late December 2008, Wiep wrote about 69 link building tactics you can use for 2009. Although we all know that search engines especially Google shifts algo hundreds of times a year, I agree on the approaches suggested on the list.

However, there are one or two that I feel need to be added another point of view just to balance.

• Breadcrumbs are a great internal linking tool. Use them for usability and anchor text differentiation.
• In-content links not only tend to have a higher click through rate and perceived trust, but are also able to add more relevance to a link because of the surrounding text.

Breadcrumbs and in-content links are usually located below the navbar. And also, links in breadcrumbs and the content may have been mentioned in the navbar. An experiment result posted on SEOMoz explains that only the first anchor text counts.

Here’s what I mean — let’s say that on your website’s homepage, you have two links to your blog. The first link is in the top level navigation, and the anchor text is “blog.” The second link is in the body of the homepage and reads “celebrity news blog.” That second link’s anchor text is NOT going to help the blog page rank for “celebrity news” because Google doesn’t appear to count the anchor text from multiple links to a target from a single URL.

The experiment was conducted on the late quarter of 2008 and Google engineers may have modified the way G works once again. But there’s also no obvious certainty that Google hasn’t evolved on this subject. Therefore, it’s necessary to keep the links in an amount that makes sense since extra links other than the first one may not be counted.

 

• Link to topically relevant pages on important pages of your website. Link to important pages on every (or most) topically relevant page of your website.

The above may do good to promote an article or to create awareness for blog visitors. But another research on SEOMoz which tested the Value of Anchor Text Optimized Internal Links proves that

1. Excessive Internal Anchor Text Linking / Manipulation Can Trip An Automated Penalty on Google
2. Beyond a Certain Point, Adding More Internal Links to a Page Does Not Necessarily Flow More Anchor Text Value

Sometimes, those “important pages” may be our homepage itself. In this matter, the test result shows that

Internal Anchor Text Has Very Little Impact on the Homepage

Google is being more and more humanoid in determining which page should appear on the first page of SERP and their methods in doing so seem to keep any patterned or uniform looking links out of their consideration. While I’m agree that we need to promote other relevant pages, we need to do so in the most natural way as possible. One practice I always do is writing articles based on what I’ve written before to increase the number of related articles generated by “similar post” plugins out there.

Another alternative is by adding the nofollow attribute while keeping the links visible for human visitors. If you’re having trouble adding nofollow links to links generated by Wordpress, I suggest this article on How to Add Nofollow to Any Wordpress Links.

 

• Some general directories, such as DMOZ, the Yahoo Directory and Best of the Web are still worth submitting your website to. Make sure to submit your site to the most appropriate category.

On its Webmaster Guidelines, Google used to say to “Submit your site to relevant directories such as the Open Directory Project and Yahoo!, as well as to other industry-specific expert sites”, but since at least October 2008 Google removed the recommendation. Now does it mean Google starts to see links from directories as future threats? Here’s how John Mueller responded on a thread at Google Groups:

I wouldn’t necessarily assume that we’re devaluing Yahoo’s links, I just think it’s not one of the things we really need to recommend. If people think that a directory is going to bring them lots of visitors (I had a visitor from the DMOZ once), then it’s obviously fine to get listed there. It’s not something that people have to do though .

And on a live chat documentation between Matt Cutts and Maile Ohaye:

Question: Recently, you removed this suggestion: “Submit your site to relevant directories such as the Open Directory Project and Yahoo!” from your guidelines. Is there any chance that you will be discounting these kinds of links for ranking value in future?

Google’s Answer: There’s always the chance that we’ll discount directory links in the future. What we were seeing was quite a few novice people would see the “directory” recommendation and go out and just try to submit to a ton of directories, even if some of the directories were lower-quality or even fly-by-night directories that weren’t great for users. Right now we haven’t changed how we’re weighting directory links–we’ve only removed the directory suggestion from the webmaster guidelines.

Conclusion is, if you can depend on directories to refer to your site than you can spend some time to register your site. But if you’re not sure, it’s better to not trying so hard to get listed on the above mentioned directories since Google may not refer to those directories in the future.

 

There are also some points I’d like to supply some experiment results to support few points Wiep has listed.

• Use a sitemap. A good sitemap is useful for visitors, useful for search engines and, therefore, useful for you.

This is so true! And here’s the fact that support Wiep’s suggestion

When a Sitemap was submitted the average time it took for the bot to visit the new post was 14 minutes for Google and 245 minutes for Yahoo.   When no Sitemap was submitted and the bot had to crawl to the post, it took 1375 minutes for Google and 1773 for Yahoo.

I guess there’s nothing more to say. Read the rest of the pst and start building and submitting your sitemap if you haven’t!

 

• Identify your most linked-to pages, and make sure that the link juice flows to your most important pages from there, in a well-optimized way.

Ann Smarty from Search Engine Journal makes it easy for you to find which pages they are! She described the steps and how to

1. Find your site sub pages that have some ranking potential
2. Find more pages that are relevant to your most powerful pages
3. Interlink your pages using your important anchor text

 

Last but not least, before you head to Wiep’s post to read the whole 69 tactics, here are another two of them you may never heard or thought of

• Search for websites that already mention your business name or URL, but haven’t linked to your website. This works excellently in Yahoo!.
• Look for websites that mention your personal name, but currently don’t link to your site. Use Yahoo! for this as well.

Busby SEO Test – Preserving Your PageRank

In this article, I’d like to know your opinion about using the nofollow attribute in links you don’t need to them to rank high

PageRank is one of the aspects Google takes into valuation when determining a page’s SERP. The better its PageRank, the higher its possibility to sit on the top placement of SERP. There are loads of articles explaining how to get a high PageRank already but there are less which tell us to preserve them.

In my partaking in Busby SEO Test, I’m trying to limit the amount of values passed by outgoing links in order to preserve the original page’s rank and keeping the value passed high.

The action is based on two most common theories about how an outgoing link affects the page it comes from or the page it leads to.

The first hypothesis states that the more outgoing links a page has, the less PageRank that page will be. In this case, the outgoing link influences its origin.

A second thought declares that no matter how much the outgoing links will be, the page’s rank stays. The number of outgoing links will have an effect on themselves. For example, page A has 5 outgoing links. Therefore, each link will only get 1/5 of the whole value passed throughout the links on page A while the rank of that page remains unchanged.

As uncertain as which one above reflects Google’s algorithm, the following may be applied. It combines both opinions where the amount of links affects the page where they come from and at the same time determines the value of each outgoing link carries.

Based on those possibilities, I tried to anticipate the decrease of my Busby SEO Test page’s rank and limit the number of outgoing links carrying link juice. However, since there are pages I required to link no matter what, I added the attribute nofollow to the link tag. The links than can be outed from your priority list are such as, the edit article link, the RSS subscription link, the affiliate banners, the tag archive links, the bookmarking links, edit comment link and more.

In your opinion, is it worth doing? Does adding nofollow affect your page’s rank much? Or, does having a lot of nofollow tags can harm your rank?

Review this article and get a chance to win $250! More information here.

Busby SEO Test – Duplicate Content Debate

One of the most argued story related to SEO is duplicate content. Some people believe that if two or more identical content are published on different URLs, Google will penalize them all regardless of which one is the original. The paranoia leads people to hunt down for plagiators in order to ask or force them to remove the duplicated story if necessary.

Some others do concern about duplicate content, but choose to battle plagiarism the other way. Instead of tracking scrapers, they concentrate on churning top notch content for their loyal readers. There are also a group of bloggers who make use of feed plugins to attach their copyright notice automatically on every feed. This method won’t stop scrapers from stealing content, but at least it will show web visitors the origin of the article.

I myself believe that Google is getting smarter in determining which page is the original publishing. Google uses a lot of metrics to determine a page’s rank and doesn’t depend solely on backlinks or similarity of a page one another.

In my participation in Busby SEO Test, I’m obligated to link to the original contest page. Since there are some of the contents I need to write based on the content on the contest page, I tailored my Busby SEO Test page differently from the contest page. I’m hoping that Google will see my page as a different page referencing to the contest page, not duplicating it.

Next, I’d love to hear what your opinion to this duplicate content issue. What do you do to protect your content? Or you’re not worried about it at all?

Review this article and get a chance to win $250! More information here.

Busby SEO Test – Get A Share of My Victory! Up to $2500 for 10

A few moments ago, I signed up for an SEO competition with a total prize of $7,850. You can read the full description of the contest here, Busby SEO Test. I’ll go straight to the interesting part .

The SEO competition prize is divided among five winners with composition as follows:

• First Prize – $5,000
• Second Prize – $2,000
• Third Prize – $500
• Fourth Prize – $250
• Fifth Prize – $100

The winners will be decided based on whose entry hits the #1 spot on Google’s search result on “Busby SEO Test” keyword. I would be very happy to have mine as the winner .

However, it seems that I can’t outrank the other competitors solely relying to my own efforts. Therefore, I’d like to ask for your help to support my entry.

How can provide your support?

For the coming weeks, I will post techniques I use to push my entry to the best position in the SERP. What you can do to support my entry is by publishing a review of the articles containing the words “Busby SEO Test” in the title and link to the article you’re reviewing. For the updates list of articles, please view them at the bottom part of this post.

I would also try to make the best contribution to the article’s content so you won’t have to feel like you’re spreading “trash” to your friends and readers.

You can also link to the articles sitewide (on your sidebar, etc) but sitewide links will be weighted less than links in a blog post.

In the end of the period, if I make it to the top five, I will draw 5 to 10 people to get a share of my victory.

• If I win the first position, I will draw 10 winners to have $250 each to their Paypal account.
• If I win the second position, I will draw 10 winners to have $100 each to their Paypal account.
• If I win the third position, I will draw 10 winners to have $25 each to their Paypal account.
• If I win the fourth position, I will draw 5 winners to have $25 each to their Paypal account.
• If I win the fifth position, I will draw 5 winners to have $10 each to their Paypal account.
• So in general, any prize amount I win, I’ll split the half to be given to the lucky winners equally.

I hope that sounds good for you

So to recap, here are the summaries:

1. Review or sitewide link these articles (list will be updated when there are new articles, or you can subscribe via RSS or email to receive the latest article to be reviewed):
   • Busby SEO Test (please use the exact anchor text “Busby SEO Test”)
   • Busby SEO Test – Get A Share of My Victory! Up to $2500 for 10 (spread words about this contest)
   • Busby SEO Test – Duplicate Content Debate
   • Busby SEO Test – Preserving PageRank
   • Busby SEO Test – Wordpress Hack to Make Your Site Loads Faster
   • Busby SEO Test – Does Internal Linking Pattern Still Do The Trick?
   • Busby SEO Test – Adding Nofollow to Read More Link Without Changing Wordpress Codes
2. In your review, you’re free to speak your mind. If you think that my techniques are lame, I’d like to hear it. If they’re good, please let me know
3. Remember to email me at bukikiliem at gmail dot com mentioning which articles you have reviewed or linked, the URL and please use the same name and email address throughout the mails
4. Reviews will earn you 3 entries to the drawing
5. Sitewide links will earn you 1 entry to the drawing
6. You can also bookmark the articles listed above to let more people know about this contest, but social bookmarking won’t earn you any extra entries. However, it helps in pushing my entry further to the top if more people are reviewing the articles and it maximizes your chance to get a share of my prize. For quick bookmarking to 50 sites in 15 minutes, read this article: How These Semi-Automated Social Bookmarking Submitters Will Help You…
7. Entries are accepted until January 30, 2009. As long as your timezone is still showing 30 January, 2009, you’ll still eligible to enter
8. If I win the Busby SEO Test, winners will be announced 1-2 weeks after the Busby SEO Test winner announcement
9. Each winner will be a different person one another. If there’s an indication that two or more winners are the same person, I’ll divide the cash prize among the winners indicating the same person and draw for other winners
10. Hopefully there are no major changes to the rules, but if there are any, I’ll make sure you know about it

Best wishes for everyone!

Next Page »