Using 404 Error Page for SEO Benefits
March 28, 2008 by Louis Liem
Filed under Blogging Insights
This article will show you a part of your blog people tend to neglect related to SEO. 
Are you sure you’ve SEOed all aspects on your blog? All posts, pages, categories, tags, titles… If you’ve thought of all the pages you’ve made for your readers, then you’re forgetting one page you didn’t do anything with at first place, the 404 Error pages! Yes, your eyes aren’t fooling you. What can you do with a 404 Error page? A lot of things you’ve never thought of 
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Since the 404 Error page is basically an empty page, you can stuff it with anything you like for any purposes. You can put ads or even your affiliate links there. Since the post’s title involves SEO, let’s see how you can implement SEO tips using 404 Error page not found.
The basic idea is to make your 404 Error page looks similar to your usual post page, or to your archives page. You can begin by replacing the standard “Nothing found for bla bla bla” with your blog’s title. Assuming that you also SEOed your title, you’ll know that you need to put a keyword rich phrase - but not spamming - into the title.
