Cutts, Sullivan Weigh In On Paid Links
December 15, 2007 by Louis Liem
Filed under News and Rumors
This post is taken from WebProNews .
Internet Drama, in the form of the ongoing paid links debate, received a couple of new entries to fan the flames. Webmasters see paid links as a way to boost their search engine presence against the competition. Google perceives paid links as a mechanism that devalues their core organic search results.
Rich Skrenta posted his stream-of-consciousness thoughts about the paid link debate. He said “PageRank wrecked the web,” a reference to part of Google’s model of weighting search results based on inbound links.
SubDomains and SubDirectories According to Matt Cutts from Google
December 13, 2007 by Louis Liem
Filed under News and Rumors
This post is directly referring to its original owner’s blog here. I encourage you to visit Matt’s blog for other interesting articles.
Towards the tail end of PubCon, I noticed a spate of articles talking about subdomains and subdirectories in Google, and I wanted to talk more about this subject in case I was unclear.
Historically, it’s been kind of a wash about when to use subdomains vs. subdirectories. Just as a reminder, in a URL such as subdomain.example.com/subdirectory/ , the subdomain is “subdomain” and the subdirectory is “subdirectory” (also sometimes called a folder). If you’re still unclear, you may want to read my tutorial on the parts of a URL.
Google Scrubs SubDomains
December 12, 2007 by Louis Liem
Filed under News and Rumors
This post is taken from WebProNews .
A couple of weeks ago, Google made a change in their algorithm. Prior to the change, a subdomain was considered more or less like a separate URL. Matt explained the reason that presented a problem was due to the fact that multiple subdomains and main domains had a tendency to dominate search listings for some queries - specifically, for example, elaborate long tail query strings.
We did hear complaints that for some types of searches (e.g. esoteric or long-tail searches), Google could return a search page with lots of results all from one domain. In the last few weeks we changed our algorithms to make that less likely to happen.- Matt Cutts
