Google’s NEW Ad Serving Solution – Ad Manager Limited Beta Launching

Only two days after their acquisition of DoubleClick, Google soft launched Ad Manager to address the issue that publishers could spare more quality time providing the best content, instead of managing their own ad space. Many publishers do a challenging effort to maintain and manage their inventory to make sure the campaigns are served on time.

Google Ad Manager is a free, hosted ad and inventory management tool that can help publishers sell, schedule, deliver and measure their directly-sold and network-based ad inventory.

Now publishers can have more time resources to work on their users’ experience. They can achieve maximized results while reducing ad management efforts. In simple words, less time, more control, more money using Google Ad Manager.

So what does Ad Manager feature to support its words?

Some of its key features are

• Inventory management. Simple ad tag generation and management

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Godfathers of Adsense Leaves Google

This post is taken from GoogleLady. I encourage you to read other quality posts on her blog.

Some of you already know the news about the Godfather of Adsense (adsense developer) left Google. CNN has this article published on Nov 15 and is really interesting to read it.

AdSense developer leaves Google

Gokul Rajaram, a high-ranking Google product manager who helped launch one of the search giant’s most profitable ventures has left to start his own company.

“I’ve been having the itch to do something entrepreneurial for awhile now,” says Rajaram, 33, known by Googlers as one of the “godfathers of AdSense.” “I’m in my early 30s and I have some experience and financial security, so the time felt right.”

“I have some ideas on the consumer Internet side,” he adds. “I’m still trying to flesh that out in the next few weeks. Right now, I’m just trying to get used to not going to work.”

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