Google’s NEW Ad Serving Solution – Ad Manager Limited Beta Launching

Only two days after their acquisition of DoubleClick, Google soft launched Ad Manager to address the issue that publishers could spare more quality time providing the best content, instead of managing their own ad space. Many publishers do a challenging effort to maintain and manage their inventory to make sure the campaigns are served on time.

Google Ad Manager is a free, hosted ad and inventory management tool that can help publishers sell, schedule, deliver and measure their directly-sold and network-based ad inventory.

Now publishers can have more time resources to work on their users’ experience. They can achieve maximized results while reducing ad management efforts. In simple words, less time, more control, more money using Google Ad Manager.

So what does Ad Manager feature to support its words?

Some of its key features are

• Inventory management. Simple ad tag generation and management

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