Videos are recently becoming one of best ways to promote your businesses online and drag traffic to your websites. Why is this so? Well there are many reasons. People don’t need to read long lines of article paragraphs and pages before they understand the message you’re trying to pass across. Many people who are lazy about reading only need to press play and enjoy the show. Videos help to make presentations with the use of three media avenues including visual, sound and graphics. The issue is many internet entrepreneurs who want to promote their businesses and websites using videos make the mistake of ignoring the importance of SEO. Fine, you can get a number people to watch your videos by postings, but SEO gives your promotional video the chance for it to be located by much more people, thereby helping you promote your business to make better profit. So, how do you make you promotional videos SEO friendly so you can get better recognition with search engines and social media sites? Check out the tips below.
Use The Best Keywords
The only thing search engines go after to know exactly what your video is talking about is the keywords you have used. When uploading your video ensure that you include the best keywords that describe the content of your video, and include it in your titles, descriptions and tags. You can also make use of keyword analytic to know the phrases that bring people to your website.
Optimize The Tags, Title And Descriptions
Tags – Tags are very important because they represent additional keywords which you think people will make use of when searching for you on search engines. When selecting tags it is important that you ensure that they are most relevant to what your videos represents. Tags should also be added to your videos in order of importance with your primary keyword appearing first.
The title of your videos are very important so you must include your main keyword at the beginning of the title. In addition to that you should also consider adding “trigger” keywords like “how”, “about”, “video” and “review” because these words are very common with people looking for videos online.
Search engines can’t watch your videos, they rely on your video description to know what it contains. Social media video sites like YouTube provide up to 5,000 characters for video description, so make sure that you utilize it properly to make it relevant for both the viewers and SEO. You should also include the primary keywords you have used in the title and tags so that search engines will recognize the connection between the two.
Add Video To Your Sitemap
The sitemap on your website is one of the ways that search engines know what to index on your website. It is not that your video will not be indexed if you put it in other places, but placing it in the sitemaps will ensure that it is indexed all on its own.
Include Captions And Transcriptions
Adding transcriptions and captions in your video helps to increase SEO efforts because people searching through social media and search engines will get to locate it much faster. This is because they are regarded as additional content, which the crawler software can identify to further categorize and label your video. In addition to that, captions and transcripts make it easy for your video to be useful to people who speak other languages.
To improve the visibility of your videos on social media sites like Vimeo and YouTube you need to crate a playlist. Playlist is good for your video because it makes your other videos appear in the search results; and lists other videos on the sidebar so visitors can be watch them too.
Stuart Cooke is a SEO professional who runs a freelance agency called Pinnacle SEO which helps businesses rank well in the search engines and generate more traffic to their sites.