I’ll start my review by explaining my background for relevancy and going from there.
1) I am a technology and internet enthusiast as well as part time college student who could always use a little better understanding of how to research topics on the internet.
2) My favorite Web 2.0 research tools are a combination of Google, Wikipedia and believe it or not, sometimes Facebook.
3) What in the past that has helped me learn the importance of proper internet research is that there is a lot of good and bad information on the internet. You can easily find a wealth of very biased and misleading information just as easily as you can find a treasure trove of highly researched and objective information on any given topic. Proper research techniques will increase your chances of regularly digging up treasure and not just sand.
4) There are no blatantly missing research methods from the flowchart. There is however an option missing that might be worth including: University’s internal reference library. The college I go to has its own digital library that can be searched as easily as Google. I imagine larger, higher profile universities have something similar and so including such an option in the chart might prove useful to someone out there.
Now onto the meat of the article and infographic.
The first thing that stands out to me in the accompanying notes is that the “Other Market Research” section is a little light. While objective links and sites may be a little scarce, I think an example or two of how to most effectively utilize the information presented in this section would do a world of good for people it is relevant to.
While at first glance the notes seem sparse, when a person actually reads through the notes, they will find an abundance of information contained in what looks like a small space. Almost every sentence brings up a new web tool or utility, very little wasted time or effort on extraneous information. To be honest, I started getting a little anxious at the conspicuous exclusion of Google Adwords, but I soon breathed a sigh of relief.
Overall the infographic and notes are very informative and I only see it being extremely helpful to people in the future.
Click to enlarge
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