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We all know that Google Adsense serves ads based on its interpretation of a page where its codes are installed. We expect that the ads would be relevant to what we consider the main content of the page. However, what we think should be the main content, sometimes Adsense doesn’t. One of the occasions is when a blog post receives a lot of comments. The number of comments grow the size of a whole page and decreases the percentage of the keywords to a page, resulting in the shifting of a page’s topic interpreted by Adsense.

I once read in a blog post that in order to avoid unrelated ads showing up on your page, you need to close the comment section. This, however can be a turn off for some blog visitors, knowing that they’re unable to speak their mind.

A second solution is offered by Google themselves, which I think a lot better one. Using section targetting, we are allowed to tell Adsense which is the main content of the page. Therefore, another parts of the page which are not included won’t affect the ads showing up on our page. To implement section targetting, all you need to do is juat adding a set of special HTML comment tags to your code. These tags will mark the beginning and end of whichever section(s) you’d like to emphasize or de-emphasize for ad targeting. The format is as follows:

<!-- google_ad_section_start -->

<!-- google_ad_section_end --> 

Being implemented to the individual article template, the final code may look like the following:

<!-- google_ad_section_start -->
<div class="entry">
<?php the_content('<p class="serif">Read the rest of this entry &raquo;</p>'); ?>
</div>
<!-- google_ad_section_end -->

It may take as long as 2 weeks before the crawlers take into account the changes. And also remember that it is against Adsense’s policies to use the section targetting to display ads irrelevant to the real content of your page. Feel free to try and hopefully more relevant ads mean more revenue:)

Read more:

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