Search engine optimization used to be only about three things: to write contents that are crawlable, create as much links as possible, and making sure that your contents are actually relevant to your keyword. If you’ve got these things down pat, then more often than not you could get your site ranked highly on Google.
Over the years, Google has made the playing field a little bit more complicated however by introducing several tweaks here and there to their algorithm which affects your site’s showing on their search engine results page.
In this regard, with all the recent algorithm updates already considered, below are some of the keys to spot whether a particular page is SEO optimized.
- Title tags should contain the keyword. There’s such a thing as spoiling the broth however hence be careful not to over-optimize this very important piece of real estate in your page.
- Well thought out descriptions does not appear to carry much value as far as page ranking is concerned however they always help to encourage a few clicks here and there if they are crafted properly.
- Header tags have to be relevant to the keyword as this helps the search engine robots determine what the site is all about and will ultimately lead to a better ranking for the site if it’s done consistently.
- Ideally, the domain name should contain the keyword. If there are no available domains with your keyword however, don’t fret as you still have a good chance of landing the top page if you compensate by doing good with the other factors mentioned here in this article, although it would have been easier if you had a domain with your keyword already embedded in there to start with.
- Contents should have a significant amount of the keyword mentioned in them, although publishers should also be extra careful not to overstuff them with the keywords lest they run the risk of looking unnatural and veering away from the general flow of the narrative. Additionally, Google may see the overly-stuffed contents as spams which could result in penalties as they may take your ranking several notches down if you happen to be caught doing so.
- Links between contents inside the site itself especially with the keyword being used as the anchor text will further validate what the site is about in the eyes of Google hence will be a very important consideration in order for them to be ranked highly for their specific keyword.
- Utilization of other social media sites such as Facebook, Twitter, etc. as it will never hurt to get your content to as much audience as possible even though the actual SEO benefit of doing so may still be debatable in some circles.
- Newsfeeds create the impression that the page is constantly changing and will score some points with the search engines for your site.
Not all of the above mentioned factors may be available in a page however as there are peculiarities in the product or the theme of a site which may limit the practical application of some of the items mentioned above. At the very least however, this should serve as a guide as to which items you may be able to use for specific purposes as applicable.