As a budding writer trying to accumulate a portfolio of published work, I try to tackle as many subjects as possible even if it’s something I have absolutely zero interest in. When you have the choice, it’s best to stick with what you know and love, but if you can write and research subjects that are outside your comfort zone it’s a fantastic way to get familiar with blogging – and you might even learn some facts to secure your victory at next week’s pub quiz. Follow my must-read guide to intriguing and inspiring your readers.
If you find the thought of researching more tedious than counting grains of salt, then tough luck. For topics you know next to nothing about, Google is going to be your best friend until you’re finished. Try to locate established blogs on your field to see what people are interested in and what kind of subjects are demanded or unrepresented. Don’t panic if you can’t find a similar blog, as this means you’ve got the chance to be more experimental with your content, something which most writers would love. You need to be more inventive than simply copying and pasting your post title into a search engine as you’ll obtain way too many irrelevant results, so think about appropriate keywords and follow up any leads. It’s sort of like detective work, without the dramatic CSI music.
Without wanting to sound too much like a teacher, planning is the key to a successful blog post. Keep a pen and paper with you at all times like an old-school journalist (fedoras are optional) and jot down any ideas that spring into your head.
This will really flaunt your style as the post will feel more natural, and you’ll be surprised how many of your best ideas emanate when your blog post is the last thing on your mind! Write down all your thoughts on a subject, including the bits of research you consider to be the most captivating, and try to formulate some sort of structure where all your ideas flow into one brilliant train of thought.
Any type of writing requires you to inject your personality into your work, whether it’s through your opinions or your style of writing. Whatever you’re writing on, view it as another chance to develop your writing skills and treat the topic like you enjoy it as much as you love writing. My tip is to exploit your thesaurus and never use the same word twice if it can be substituted for something with more pizazz (flair, excitement, flavour!).
I personally think it’s all about the way you write rather than solely what you’re discussing. After all, if someone uses the same set of words over and over again, it’s inevitably going to be tedious even if you’re writing about someone who does cartwheels with fireworks attached to their trousers whilst eating cake and telling jokes.
Blogging is all about proving your writing is better than the myriad of other posts floating around in cyberspace. Enthusiasm is worth more than the majority of authors realise. Even if you’re writing about how to watch paint dry, your passion for writing needs to shine through in your language and style. Have faith in your natural talent, offer to write about anything, and work hard to show your commitment – it’s not easy, but it’s definitely rewarding. How have you tried to make your own blogs more interesting?
Sarah McLaughlin is a keen writer with interests in all manner of subjects, from the mundane to the magnificent. She writes for the GKBC Writers Academy.
Image by Pyre-Vulpimorph