Blogging has exploded in the past years. Nowadays, a person either reads a blog or maintains his own blog. However, the goal that individuals aspire for when they blog differ with their motivations for starting one. For instance, there are individuals who blog about their passions because the readers’ feedback encourages them. But for small business owners, blogging gives them the opportunity to promote and advertise in a cost-effective manner. This goal is achievable, but business owners should also understand that one does not reap results overnight. Cliché as it may sound, maintaining a blog for marketing purposes will take hard work and lots of patience. A well-thought out strategy also helps.
There are three things to remember when using blogs for marketing: fresh content, new readers and establishing authority. If you are able to satisfy these three requirements, then your blog is a lot closer to reaching and influencing your customers and others in your target market.
Posting new articles every now and then is an absolute must. Readers and search engines are always looking for new content. If you take a cue from popular blog sites like Perezhilton.com, these sites are updated several times in a day. Having a hard time coming up with new blog posts? Blogging about your store’s daily specials is a sure-fire solution. Another reason why you should update your blog frequently is because prospective buyers might have the false idea that your business no longer exists just because your last post was in 2008. Show your customers that you are still alive, kicking and eager to do business with a fresh post daily or every other day.
If you’re worried about not having enough readers, then don’t be discouraged and just continue writing new posts. But make sure that you are publishing newsworthy content. With so much information swirling in the internet, readers need to be wowed in order for them to become a real fan of something. Write posts which will help solve their daily dilemmas or will tug at their heartstrings and readers will descend on your blog.
By writing educative content, you are also increasing your blog’s credibility, triggering a domino-effect. When other bloggers find out that you are deemed as an authority, you will find more websites will be eager to link to you. These links drive traffic to your blog and with it are readers. When it comes to the final analysis of things, all the good things sought out by bloggers are achieved just with the help of quality content.
About the author: Chris Marentis is an experienced marketer who enjoys writing about what he has learned in over 25 successful years in business and currently specializes in Small Business Internet Marketing and local internet marketing firm.