Only two days after their acquisition of DoubleClick, Google soft launched Ad Manager to address the issue that publishers could spare more quality time providing the best content, instead of managing their own ad space. Many publishers do a challenging effort to maintain and manage their inventory to make sure the campaigns are served on time.
Google Ad Manager is a free, hosted ad and inventory management tool that can help publishers sell, schedule, deliver and measure their directly-sold and network-based ad inventory.
Now publishers can have more time resources to work on their users’ experience. They can achieve maximized results while reducing ad management efforts. In simple words, less time, more control, more money using Google Ad Manager.
So what does Ad Manager feature to support its words?
Some of its key features are
- Inventory management. Simple ad tag generation and management
- Yield optimization. Automatically maximize your CPMs or you can use AdSense to fill unsold inventory or compete on price against other ad networks.
- Ad targetting. Target ads to your site visitors’ geography, bandwidth, browser, browser language, operating system, and domain
- Trafficking, ad delivery, and order booking
- Creatives and rich media management
- Multiple reporting options
- User interface navigation
- Account administration
- Reliable inventory forecasting: Always know what inventory is available to sell.
Here are some questions from their FAQs may also popped out in your mind:
- Does Ad Manager require exclusivity? No. Ad Manager doesn’t require exclusivity. You’re free to use other ad management and ad serving products along with Google Ad Manager or switch to another provider at any time.
- Will I be restricted to AdSense as my ad network? No. You can use any ad network you like. With Google Ad Manager, you can optionally enable AdSense to deliver the best-paying ad source for each impression.
You may also asked, what’s in it for Google? Well, since it’s a free service, it’s rather obvious they want to get more people join into their system. I don’t mind that…
So, should you apply for Ad Manager? If you still manage your own ads because you have no problems doing so, go sign up and learn how ads are professionally managed to prepare yourself when your network becomes larger (this is your purpose, right?). And if you’re now stirred with arranging your ad inventories which takes up half of your time in a day, you can hire someone to take over the job, or apply to Ad Manager for free !