Good User Experience A Basis for SEO Rankings

Canadian Hosting Company Spokesperson Talks About Good User Experience Online

Giving a Good User Experience Counts
Greg Makuch, owner of a Canadian hosting company, gave the straight goods on getting the best SEO performance from your website while providing a good user experience. Not only should your hosting provider have the ability and flexibility to choose the best options to boost your web page load time, but Greg stresses the importance of on page SEO factors as well.

Good SEO results are enhanced through fast load times coupled with proper on-page SEO techniques, as explained below.

Creating the appropriate on page SEO involves several variables. Looking at any page to find the best SEO strategy can be overwhelming. However, if the pages are broken down into sections, the webmaster can learn what is required from each area. This can be confusing at times, particularly with the vast amount of (often conflicting) information available. Here’s what you really need to know:

The Keywords
Long before the website pages are set up, it’s a good idea to have the keywords ready. Without them, webmasters won’t be able to enjoy “the fruits” of proper on page SEO. Keywords should offer high number of searches and low competition, which provides a better opportunity to reach the first page of the search engines for that word or phrase. Think about what your users are likely to enter in a search bar to find you. A little research should tell you which keywords don’t have a high level of competition, yet are still relevant.

Another area of concern will be the URL. This is what website owners will type into the web browser to access their website. The web address offers more benefits if it has at least one of the keywords in the domain name. While the domain should be short, it has to have words that will tell viewers what it is all about without visiting the site.

The Pages
Each page will have different keywords associated with it. In order to attract people from all different areas of the Internet, try to alternate the keywords per page. Also, adding the title of the page to the page’s URL is highly recommended.

For instance, if the title of one page is “How to care for flowers in the winter”, the URL should read www.yourdomainname.com/how-to-care-for-flowers-in-the-winter. Hyphens help differentiate the title, so make sure they are used all the time.

Title and Header Tags
There are several tips associated with header and title tags. The information should be somewhere in between 10 to 60 characters in length. The best way to utilize this area is by placing the keyword or phrase closer to the beginning of the tag (similar to how it is done in the title of an article).

Meta tags offer another place to let the search engines know about the website, but Google doesn’t rely upon them for on page SEO purpose in the same format. It’s still recommended that they are used, but only for theme purposes.

There is also a keyword meta tag area. Whatever keywords are placed in this area have to appear in the body of the page’s content. There should not be duplicate words either. Websites found with the same word more than once will make the site look like spam. Even though Google doesn’t rely upon this area, there are still other search engines that use it.

Content Body
Creating content is an art form, but there are basic formulas that must be utilized for on page SEO. A good place to start is by placing the keyword or phrase in the first sentence of the first paragraph. If the webmaster has different variations of the keywords or secondary keywords, they should be used as well.

The rest of the content should have the keywords sprinkled throughout it. There are several different strategies to this, so it’s partially a matter of whom or what you believe. However, no matter how good a keyword is, informative and helpful content is better.

Additional Help
All of the information here will maximize the benefits of on page SEO. A fast web hosting company is also recommended. Major search engines like to see the speed and load times of a site, so take advantage of it. The finished product will be one that produces more traffic and hopefully more conversions.

User Experience
Without question, good user experience is becoming more critical for good search engine rankings. All things being equal, Google favors web pages that load quickly and provide the visitor with a good experience. So you want to make sure you have a good hosting company offering reseller tools such as a WHM account if your reselling services to manage your clients web sites. Other good user experience signals used by Google include average time on page, bounce rate (the percentage of times one page is visited with the visitor leaving the site without visiting any other pages during a session).

To ensure fast load times, it is imperative that a site be hosted on a fast-loading server. With that in mind, make sure your hosting company ensures good load times.

About the author: Greg Makuch is the publisher and owner of a Canadian hosting service located in Saskatchewan, Canada.

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