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This post is taken from GoogleLady. I encourage you to read other quality posts on her blog.

Some of you already know the news about the Godfather of Adsense (adsense developer) left Google. CNN has this article published on Nov 15 and is really interesting to read it.

AdSense developer leaves Google

Gokul Rajaram, a high-ranking Google product manager who helped launch one of the search giant’s most profitable ventures has left to start his own company.

“I’ve been having the itch to do something entrepreneurial for awhile now,” says Rajaram, 33, known by Googlers as one of the “godfathers of AdSense.” “I’m in my early 30s and I have some experience and financial security, so the time felt right.”

“I have some ideas on the consumer Internet side,” he adds. “I’m still trying to flesh that out in the next few weeks. Right now, I’m just trying to get used to not going to work.”

Rajaram, who left Google on Nov. 2., says he’s also interested in pursuing journalism or writing.

Whatever venture he pursues, he has the blessings of top Google (GOOG) brass Eric Schmidt and Sergey Brin. Product management vice president Susan Wojcicki honored him with a large plaque signed by a few hundred Googlers at his farewell party at the Googleplex in Mountain View, Calif., two weeks ago.

When Rajaram joined the company in January 2003, Brin and Wojcicki were cooking up an idea to sell advertising space to run relevant ads on publishers’ websites. They saw huge growth potential for AdSense based on the early success the year before of AdWords, which allows advertisers to bid for prime real estate on Google’s site whenever a person performs keyword searches.

AdSense has revolutionized web publishing by turning blogs and content sites into profitable businesses. In the third quarter, Google generated $1.45 billion from AdSense, a third of its revenue.

“It was a high level concept back then,” Rajaram says. “Google had already understood how to match keywords with URLs, so the next step was building a matching algorithm and create an advertising system around it. Sergey had a mandate to launch it in June 2003. So we had less than six months.”

Rajaram considered staying on to handle the integration of DoubleClick, the display-advertising network that Google announced in April it was acquiring for $3.1 billion. But he says he misses working on a small team and he hopes to recreate the startup environment when he launches his own company. “When we started AdSense, it was just me and four engineers,” Rajaram says. “The night before we launched, Sergey spent five hours with me testing the system and pointing out bugs.”

Rajaram joins a number of top Googlers who have departed recently, including former e-commerce director Benjamin Ling and ex-YouTube CFO Gideon Yu who both joined Facebook.

Do you think this will affect adsense publisher? But more talented ex-Googlers left Google this year. This have been published by Business2. This time for the creator of Google Checkout and Google SMS.

More Google Brass Head for the Exits:

Bigshots from around the world are converging on Google HQ tomorrow for Zeitgeist, the faithful’s annual mecca to the Googleplex. But at least one of Google’s top brass is heading for the exits: Benjamin Ling, a high-ranking engineer described by Google (GOOG) watchers as one of “Larry and Sergey’s golden boys” has defected—to Facebook.

Reached in his Google office late yesterday, Ling confirmed the move, but declined further comment. His last day at Google is Friday.

A Ph.D in computer science educated at Stanford University, Ling was product-management director for Google where he oversaw all of the search goliath’s ecommerce efforts. Among other things, he created and ran its payment service, Google Checkout, as well as Google SMS, which delivers search services via text messages to cellphones. Ling will be heading the Facebook platform, the software architecture upon which the popular social network is built.

Ling follows ex-Googler Gideon Yu, who was the Chief Financial Officer of Google’s YouTube, to Facebook. Yu left for the CFO’s slot at the Palo Alto startup in August.

Google’s stock has surged to over $600 a share recently, which, ironically, is making it harder to keep top talent on board. Silicon Valley pundits believe that Facebook is headed for an IPO in the near future—a much faster path to riches for early stage employees.