Among tens of website tools out there, visual based analytic tools are leading in presenting a model which interpreted the quickest. One of these tools is ClickHeat. ClickHeat heat visions a page, separating cold and hot click zones. The more click an area gets, the brighter ClickHeat visualizes the area. Using the tool, you can get a general image of which section of your site is interesting and invites clicks, and which needs some improvement. For example, webmasters also find that visitors usually associate a picture with a link. Therefore, visitors tend to click a picture without knowing that it’s just a static picture instead of a linked image. Using this observation, you can increase your click through by embedding links to places people often click.
That’s one of many ideas you can have by getting a quick visualization of your page. Another reasons to give ClickHeat a test drive:
- Stand alone, out of the box and easy to install.
- Help is everywhere. ClickHeat provides link and helpful assistance leading you to possible solutions.
- Fit to any type of website layouts whether it’s fluid, fixed, or fixed columns.
- Last but not least, it costs nothing!
However, there are also some limitations with most heatmap analysis tools and some of those apply to ClickHeat.
- Less deep analysis results. You are limited in only knowing which section is more clicked than others. How valuable the information is, it depends on the webmaster’s ability to transform the visualization report which differs one another.
Generally, ClickHeat worth to be given a try. If you’re not so good in translating numbered reports or you’re just starting a sebsite/blog, this can be your savior. You can download ClickHeat here.
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