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• <meta name=”geo.country” content=”…”>

I use this tag to associate my content with certain geographic location. How to determine what to put in there? By looking for your primary target location, based on what language your blog is. If your blog is in English, you can choose from many of those English speaking countries. If your blog is in Japanese, I’m sure you’re targeting Japanese who mostly live in Japan ! If you choose to exclude this tag, your site/blog will be associated with the country’s top level domain (co.uk, co.id, co.ca, etc) or the IP of the webserver from which the blog is served. If your site is already in a country’s TLD, it’ll always be associated with the country domain (google.ru will always be the version of Google associated with Russia). There are two ways to make an association, via Google’s Webmaster Tools or manually adding it yourself.

Via Google’s Webmaster Tools:

• log in to your Webmaster Tools
• choose your domain and click on Tools
• select Set Geographic Target
• look for “Associate a geographic location with this site“, find your country and click Save
• easy does it! you’re done!

Manually by yourself:

is by adding the tag like I did. Just copy the tag and use Geo Tag Generator to generate your country of choice’s ID and put it on the content section. Easy, isn’t it?

This post is pretty long. To refresh you about what you’ve just red, just remember these:

• Meta Description: supported by many, worth using it
• Meta Keywords: not as wide supported as it used to, not that urgent to add but removing them if you’ve got any won’t do you any good either
• Meta Robots: widely supported, used especially when you want to limit which part of your site to be indexed
• Meta Everything Else: not as important as the other three and only used by certain institutions or for special purposes

Putting meta tags won’t put you in top ten, but it may give you a boost. Their purpose is seen better for helping pages with low information to be acknowledged better by search engines and control how search engine bots describe a web page.

If you’ve practiced meta tags before, what’re your own thoughts of having meta tags on your site/blog? What meta tags do you use? How have they helped you achieve better ranks?

Maybe you noticed that I mentioned more on how Googlebots react to these tags. But the tags I covered above is so common that they will have the same effect on almost every crawlers other than Google’s. So, no need to worry if you’re not a big fan of big G! Those tags will still work!

Technorati Tags: search engine,meta tags,meta keyword

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