This article will show you a part of your blog people tend to neglect related to SEO.
Are you sure you’ve SEOed all aspects on your blog? All posts, pages, categories, tags, titles… If you’ve thought of all the pages you’ve made for your readers, then you’re forgetting one page you didn’t do anything with at first place, the 404 Error pages! Yes, your eyes aren’t fooling you. What can you do with a 404 Error page? A lot of things you’ve never thought of .
Since the 404 Error page is basically an empty page, you can stuff it with anything you like for any purposes. You can put ads or even your affiliate links there. Since the post’s title involves SEO, let’s see how you can implement SEO tips using 404 Error page not found.
The basic idea is to make your 404 Error page looks similar to your usual post page, or to your archives page. You can begin by replacing the standard “Nothing found for bla bla bla” with your blog’s title. Assuming that you also SEOed your title, you’ll know that you need to put a keyword rich phrase – but not spamming – into the title.
After the title, goes the content. You can briefly explain your blog (I mean, very briefly – they may be old visitors who already visit your “About” page), followed by an error not found message and some suggestion links to your best or your most recent posts. You can also provide them a link to your sitemap, or a search box, in case the links weren’t as helpful. The aim is your visitors will find what they’re looking for on that page or a click away.
Just to remind you of the purpose of SEOing the 404 Error page, you may want to spread keywords accordingly throughout the content. Your suggested links may also need to support your blog’s targeted keywords. Here is also your chance to write the posts title in a different way than it appears as single post pages. For example, this post is entitled “Using 404 Error Page for SEO Benefits”. You can suggest it as “Retain Traffic from Nowhere In Your Blog”. This is similar to relating certain words in your posts to your past articles.
Now that you’ve got another picture on how you can maximize your 404 Error page’s potential, what will you do to yours? What is the best thing to do to your 404 Error page?